How to Attract the Best Candidates with Your Talent Brand - Spark Hire

How to Attract the Best Candidates with Your Talent Brand - Spark HireEmployer branding is the way in which a company positions themselves to job seekers and is an essential part of an organizations talent acquisition process. Ninety-one percent of job candidates say that employment brand plays a key role in their decision to apply with a certain company. However, gone are the days of companies only having to think about maintaining their employer brand.The increasing popularity of social media sites has played a big role in the conceptualization of talent brand, which is defined by LinkedIn as the highly social, totally public version of your employer brand incorporating what talent thinks, feels, and shares about your company as a place to work. Simply put, a companys talent brand is in the hands of the very candidates they are looking to connect with and hire. Furthermore, talent brand often plays an even larger role in attracting (or repelling) job seekers.Below are tips on how c ompanies can ensure a positive talent brand to gain the interest of top-notch talent, from wherever they are in the world, that will help their organization growMonitor online reviews and commentsAnyone can say just about anything on the Internet about any particular company. Its important to designate people on your team to frequently monitor LinkedIn and websites such as Glassdoor for reviews and comments by talent towards your company.If a negative review or comment about your company happens to be posted somewhere, dont let it sit unacknowledged and affect the views of potential candidates. Address it right away so you can nip the problem in the bud immediately.Get on cameraShowing will always be better than telling when it comes to convincing candidates why they should want to work at your company. Consider incorporating company culture videos showcasing your organization on your careers page and promote them across all social media accounts. The videos could be of office tours , comments from current employees, company events, etc.Be active and visible on social mediaA study by CareerBuilder found that over sixty percent of candidates will tell others about a good experience with a company and fifty percent claimed they wouldnt hesitate to share a bad experience. Additionally, sixty-two percent of candidates utilize social media to confirm that what companies are selling them about their brand is accurate.These statistics show the importance of being active and visible on social media. A large population of job seekers are on sites like Twitter and LinkedIn, therefore, people from your company should be on there too. Establish social media strategies such as posting content relevant to job seekers to pique their interest and sharing photos from around your office to bildschirm your fun, unique company culture. Moreover, developing a strong presence on social media will enable your company to connect with job seekers that may live in a different state or c ountry.Job seekers are increasingly depending on the insight of their peers when determining if its worth their time to apply at a certain company. Therefore, its crucial that companies invest time and resources into ensuring a positive company talent brand so as to avoid missing out on the rockstar talent theyre looking for.Download your copy of our whitepaper, Connecting with Talent Across Borders, for more tips to help enhance your talent acquisition strategies.